http://www.brightscope.com/401k-rating/34923/Michael-Kors-Usa-Inc/35385/Michael-Kors-Usa-Inc-401K-Plan/
Ticker Symbol: KORS
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Michael Kors Marketing tools:
Michael Kors is a multi-million
dollar company that sells high fashion designer items such as watches,
handbags, purses, and shoes. Michael
Kors, the designer, has always had a flare for fashion. Kors uses celebrity endorsements as his most
successful marketing tool. High profile
stars such as Jennifer Lopez, Rachel McAdams, and Michelle Obama have been
spotted sporting Kors’ trendy designs. In
addition to celebrities, Michael Kors launches a new ad campaign three times a
year for the spring, fall and holiday season.
The company also hosts a fashion show in New York for Fashion Week, and buyers
can check out the new collections online.
For those who might not be able to afford the high fashion prices, Michael
Kors is also sold in department stores at discounted prices. Michael Kors has locations scattered
throughout 11 different countries, and 24 states in the U.S.
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